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Hang-Yee Chan

Hang-Yee Chan
陳恆義

PhD Candidate in Marketing

Department of Marketing Management

Rotterdam School of Management

Erasmus University Rotterdam

Contact

email

mail@chanhangyee.com

phone

+31 10 4081660

place

Mandeville Building T10-08
Burgemeester Oudlaan 50
3062 PA Rotterdam
The Netherlands

Research Interests

neuromarketing neuroeconomics fMRI machine learning multi-voxel pattern analysis neural reliability

Skills

Python Matlab R Java AFNI FSL SPM

Languages

Cantonese Mandarin English Japanese French

I employ data analytics to uncover the link between brain, behavior and market. I capture brain responses of consumer experience (e.g., reflecting on brand image, watching commercials, etc.) and use machine learning methods to examine if and how neural signals predict both individual responses and market outcomes in the real world.

PUBLICATIONS

  • Chan, H. Y., Boksem, M., Smidts, A. (2018). Neural profiling of brands: Mapping brand image in consumers’ brains with visual templates. Journal of Marketing Research, 55(4), 600-615. open_in_new

CONFERENCE PRESENTATIONS

  • Neural profiling of brand image

    Chan, H. Y., Boksem, M., van den Berg, J., Smidts, A. (2016, August 28-30). Which brands go together? Neural response patterns during visual imagery of consumer brands are associated with subsequent evaluations on co-branding. Poster presented at the Annual Conference of the Society for Neuroeconomics, Berlin.

    Chan, H. Y., Boksem, M., van den Berg, J., Smidts, A. (2016, June 3-5). Which brands go together? Neural response patterns during visual imagery of consumer brands are associated with subsequent evaluations on co-branding. Paper presented at the 6th Annual Interdisciplinary Symposium on Decision Neuroscience (ISDN), Philadelphia, PA.

  • Predicting stimuli preference from neural reliability

    Chan, H. Y., Couwenberg, L., Smidts, A., Boksem, M. (2016, August 27). Multi-voxel response reliability in repeated viewings of television advertisements is associated with individual preference and evaluation. Paper presented at the 5th Consumer Neuroscience Symposium, Berlin.

    Chan, H. Y., Schoots, V., Sanfey, A., Smidts, A., Boksem, M. (2015, September 24). Measuring inter-subject synchronicity during movie trailer viewing: A multi-voxel approach. Paper presented at the 4th Consumer Neuroscience Symposium, Miami, FL.

  • Predicting commercial success from neural response patterns

    Chan, H. Y., Schoots, V., Sanfey, A., Smidts, A., Boksem, M. (2015, September 25). Multivariate encoding of neural responses to movie-trailers is associated with individual evaluation and predictive of commercial success. Paper presented at the Annual Conference of the Society for Neuroeconomics, Miami, FL.

    Chan, H. Y., Schoots, V., Sanfey, A., Smidts, A., Boksem, M. (2015, May 15-16). Multivariate encoding of neural responses to movie-trailers is associated with individual evaluation and predictive of commercial success. Poster presented at the 5th Annual Interdisciplinary Symposium on Decision Neuroscience (ISDN), Cambridge, MA.

Education

  • PhD in Consumer Neuroscience Erasmus University Rotterdam

    2014 — Rotterdam, The Netherlands
  • Master of Research in Cognitive SciencesÉcole Normale Supérieure

    2013 — 2014 Paris, France

    Awardee of Alexandre Yersin Excellence Scholarship (Consulate General of France in Hong Kong)

  • Master of Human and Environmental StudiesKyoto University

    2008 — 2010 Kyoto, Japan

    Awardee of Japanese Government (MEXT) Scholarship

  • Bachelor of Cognitive ScienceThe University of Hong Kong

    1999 — 2002 Hong Kong, China

    Graduated with first-class honours