Hang-Yee Chan
陳恆義

Chan, H. Y., Boksem, M., Smidts, A. (2018). Neural profiling of brands: Mapping brand image in consumers’ brains with visual templates. Journal of Marketing Research, 55(4), 600-615. open_in_new

Neural profiling of brand image

Chan, H. Y., Boksem, M., van den Berg, J., Smidts, A. (2016, August 28-30). Which brands go together? Neural response patterns during visual imagery of consumer brands are associated with subsequent evaluations on co-branding. Poster presented at the Annual Conference of the Society for Neuroeconomics, Berlin.

Chan, H. Y., Boksem, M., van den Berg, J., Smidts, A. (2016, June 3-5). Which brands go together? Neural response patterns during visual imagery of consumer brands are associated with subsequent evaluations on co-branding. Paper presented at the 6th Annual Interdisciplinary Symposium on Decision Neuroscience (ISDN), Philadelphia, PA.

Predicting stimuli preference from neural reliability

Chan, H. Y., Couwenberg, L., Smidts, A., Boksem, M. (2016, August 27). Multi-voxel response reliability in repeated viewings of television advertisements is associated with individual preference and evaluation. Paper presented at the 5th Consumer Neuroscience Symposium, Berlin.

Chan, H. Y., Schoots, V., Sanfey, A., Smidts, A., Boksem, M. (2015, September 24). Measuring inter-subject synchronicity during movie trailer viewing: A multi-voxel approach. Paper presented at the 4th Consumer Neuroscience Symposium, Miami, FL.

Predicting commercial success from neural response patterns

Chan, H. Y., Schoots, V., Sanfey, A., Smidts, A., Boksem, M. (2015, September 25). Multivariate encoding of neural responses to movie-trailers is associated with individual evaluation and predictive of commercial success. Paper presented at the Annual Conference of the Society for Neuroeconomics, Miami, FL.

Chan, H. Y., Schoots, V., Sanfey, A., Smidts, A., Boksem, M. (2015, May 15-16). Multivariate encoding of neural responses to movie-trailers is associated with individual evaluation and predictive of commercial success. Poster presented at the 5th Annual Interdisciplinary Symposium on Decision Neuroscience (ISDN), Cambridge, MA.