
Hang-Yee Chan陳恆義
PhD Candidate in Marketing
Department of Marketing Management
Rotterdam School of Management
Erasmus University Rotterdam
Contact
mail@chanhangyee.com |
|
phone |
+31 10 4081660 |
place |
Mandeville Building T10-08Burgemeester Oudlaan 503062 PA RotterdamThe Netherlands |
Research Interests
Skills
Languages
I employ data analytics to uncover the link between brain, behavior and market. I capture brain responses of consumer experience (e.g., reflecting on brand image, watching commercials, etc.) and use machine learning methods to examine if and how neural signals predict both individual responses and market outcomes in the real world.
PUBLICATIONS
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Chan, H. Y., Boksem, M., Smidts, A. (2018). Neural profiling of brands: Mapping brand image in consumers’ brains with visual templates. Journal of Marketing Research, 55(4), 600-615. open_in_new
CONFERENCE PRESENTATIONS
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Neural profiling of brand image
Chan, H. Y., Boksem, M., van den Berg, J., Smidts, A. (2016, August 28-30). Which brands go together? Neural response patterns during visual imagery of consumer brands are associated with subsequent evaluations on co-branding. Poster presented at the Annual Conference of the Society for Neuroeconomics, Berlin.
Chan, H. Y., Boksem, M., van den Berg, J., Smidts, A. (2016, June 3-5). Which brands go together? Neural response patterns during visual imagery of consumer brands are associated with subsequent evaluations on co-branding. Paper presented at the 6th Annual Interdisciplinary Symposium on Decision Neuroscience (ISDN), Philadelphia, PA.
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Predicting stimuli preference from neural reliability
Chan, H. Y., Couwenberg, L., Smidts, A., Boksem, M. (2016, August 27). Multi-voxel response reliability in repeated viewings of television advertisements is associated with individual preference and evaluation. Paper presented at the 5th Consumer Neuroscience Symposium, Berlin.
Chan, H. Y., Schoots, V., Sanfey, A., Smidts, A., Boksem, M. (2015, September 24). Measuring inter-subject synchronicity during movie trailer viewing: A multi-voxel approach. Paper presented at the 4th Consumer Neuroscience Symposium, Miami, FL.
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Predicting commercial success from neural response patterns
Chan, H. Y., Schoots, V., Sanfey, A., Smidts, A., Boksem, M. (2015, September 25). Multivariate encoding of neural responses to movie-trailers is associated with individual evaluation and predictive of commercial success. Paper presented at the Annual Conference of the Society for Neuroeconomics, Miami, FL.
Chan, H. Y., Schoots, V., Sanfey, A., Smidts, A., Boksem, M. (2015, May 15-16). Multivariate encoding of neural responses to movie-trailers is associated with individual evaluation and predictive of commercial success. Poster presented at the 5th Annual Interdisciplinary Symposium on Decision Neuroscience (ISDN), Cambridge, MA.
Education
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PhD in Consumer Neuroscience Erasmus University Rotterdam
2014 — Rotterdam, The Netherlands -
Master of Research in Cognitive SciencesÉcole Normale Supérieure
2013 — 2014 Paris, FranceAwardee of Alexandre Yersin Excellence Scholarship (Consulate General of France in Hong Kong)
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Master of Human and Environmental StudiesKyoto University
2008 — 2010 Kyoto, JapanAwardee of Japanese Government (MEXT) Scholarship
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Bachelor of Cognitive ScienceThe University of Hong Kong
1999 — 2002 Hong Kong, ChinaGraduated with first-class honours